Marketing Campaign

Far removed from a typical SUV ad, this is a showcasing the GLE as a modern family car and strong companion in all circumstances, a concept drawn from the inspiration of talented Swedish film maker Niclas Larsson who directed the Mercedes Benz GLE campaign "In the long run". We got inspired to make a South African version of the short film. The GLE campaign is the first element in the new overarching communication strategy for the Mercedes-Benz SUVs. With the claim "All kind of strength" it focusses on human characteristics which match the respective SUV model. A new element of the campaign is also the cross-media approach.